Photoshop Elements 10 makes it easy to apply photo effects just by brushing over your image
If you reguarly perform photo edits, the Smart Brush tool makes it extremely easy to selectively apply a range of effects and adjustments.
Presets come under many categories including Lighting, Nature, Color, Special Effects and Textures.
For this image, Lighting was selected and the High Contrast preset was chosen. Paint over a subject to apply the adjustment, and as you do a selection forms.
Here’s the result from using the Old Photo effect