photoshop creative
Oct
8

What’s involved in creating a logo?

Posted in:
Q&A, by Mark White
October 8, 2015

Thursday’s Q&A day!

final

Every logo is different, but perhaps what links every great brand is a strong typeface. Pick a good font and then add flourishes with the Pen tool.

Another popular element with logos is embellishing one of the letters, as we have done here with the ‘r’ of “Umbrellas”. Maybe link the brand to the logo with a little cartoon, as we’ve drawn here, and use either bright colours or a strict colour scheme for added effect.

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