An initiative with its roots in the community and education, the TEN projects are a result of the collaboration between Fotolia and two graphic communities, Wisibility and Amkashop.
Every month, for 10 months, Internet users can download for free, for 24h, the digital creations made using Fotolia images, in PSD format of one of the 10 top digital artists.
The TEN Collection was an absolute success, with more than 170,000 PSD downloads from the dedicated website tenbyfotolia, which welcomed more than 500,000 unique visitors during this first season.
This first edition was closed with an international contest organised on Facebook, allowing digital art enthusiasts to challenge the original 10 artists on the works they had created for the TEN project. With more than 1,200 posted creations, and a viral reach of 250,000 people, this more than satisfactory result showed once again the enthusiasm created by this operation in the graphic community.
After the enthusiasm generated by the first edition, Fotolia renews the experience and, on January 10th, will unveil the first composition of the TEN Collection Season 2. This time, Fotolia has selected 10 famous international artists, from countries where the image bank is represented (Argentina, Brazil, Korea, Japan, Russia, Poland, Spain, United Kingdom and Germany). Fotolia will also present two special edition artworks, one by a French artist couple, the other an American artist, under a format yet to be revealed.
“Building on the success of Season 1 and the enthusiasm of creative communities present on the five continents, we were able to invite international artists this year who, will not only share their creative secrets, but also will be cultural ambassadors for their countries, through their testimonies and their creative choices. The selected artists are also totally free to express their environment and universe in the works they create. Fotolia therefore continues with its goal of democratising digital art across borders,” explains Oleg Tscheltzoff, the CEO and co-founder of Fotolia.
As in the first edition, Internet users will have access each month to the PSD file of a new artist, with all its layers and resources, for free and for 24h.
Each composition will come with a making-of video, shot in the artist’s country of origin, and subtitled in 12 languages, so the public can learn more about his/her creative universe and work methods.